Your Google Business Profile (GBP) is your most important free marketing asset. For Calgary and Edmonton businesses, a well-optimized GBP can be the difference between showing up in the local Map Pack — the top three results Google shows for searches like “accountant near me” — or being invisible to potential customers.
GBP signals account for up to 32% of what determines your Map Pack ranking. That’s enormous. Here’s how to set yours up correctly.
First, claim and verify your listing at business.google.com. Use your exact legal business name — no keyword stuffing. Choose your primary category carefully; it’s one of the strongest ranking signals. A Calgary landscaping company should select “Landscaping Service,” not the broader “Home Services.”
Next, fill in every field: your address (or service area for mobile businesses), phone number, website, hours of operation, and a detailed business description using natural phrases like “digital marketing agency serving Calgary and surrounding areas.” Consistency is critical — your Name, Address, and Phone number must match exactly across your website, social profiles, and directories.
Add photos. Listings with photos receive significantly more clicks and direction requests. Upload your storefront, team, and completed work. Post an update at least monthly to show Google your profile is active.
For Edmonton businesses, the same rules apply — but also target Edmonton-specific directories like the Edmonton Chamber of Commerce and local business associations. These citations reinforce your local authority and boost your Map Pack rankings across the city.